Client · TryCleared.store / 30-Day Launch

Clear skin,
clearer creative.

A 30-day UGC engine for Cleared® — 60+ original videos, 120+ edited variations, and a copywriting framework engineered to turn scroll into skincare converts.

Read the brief Meet the creators

60+

Original UGC videos

120+

Edited variations

30 days

Launch window

70+

Vetted creators

01 · The Brief

Campaign summary.

Goal

Produce a minimum of 60 original UGC videos with at least two edited variations each — 120+ total creative assets — over a 30-day launch.

Delivery

90% of content accepted within 30 days. Initial samples delivered within the first two weeks for rapid iteration.

Budget

USD $8,000 – $25,000 depending on creator mix across Direct, Partnered, and Premium tiers.

Model

Creators contracted on a 30-day management bundle. Upfront fee in exchange for 2–3 sample videos (or larger packages for premium).

Performance

High-performing creators receive bonuses and/or extended agreements based on sales lift, ad performance, and content quality.

Channels

Meta + TikTok ad licensing where applicable. Fitness, lifestyle, testimonial, review, talking-head, and product demo content.

02 · Copywriting Framework

The PAS engine — hook, agitate, clear.

Problem

Open on a skin frustration the viewer already lives with — breakouts before a shoot, texture in harsh gym lighting, tired 30-something skin at 7am.

Agitate

Twist the knife on the emotional cost: confidence, dating, camera-ready mornings, aging without a plan, the endless 12-step routine that isn't working.

Solution

Cleared as the simple, peptide-backed daily fix. One product. Visible texture change. Zero routine bloat. Strong CTA to trycleared.store.

Lifestyle angles

— Morning routine
— Gym bag essentials
— Mirror check
— Travel skincare
— Before-bed wind-down
— Spouse / partner reaction
— Desk routine

Fitness angles

— Post-workout skincare
— Peptide-stacked routine
— Locker room reset
— Recovery day
— "Looking better without a complicated routine"

Review formats

— Honest first impression
— 7-day update
— Texture demo
— Ingredient breakdown
— Side-by-side comparison
— FAQ response

Edit spec

— 1–2 second hook, no exceptions
— Burned-in captions
— Jump cuts every 2–3 seconds
— Close-up texture shots
— Natural lighting only
— Single, direct CTA to trycleared.store

03 · UGC Plan

A 30-day production sprint.

Week 1

Contracts & briefs

Onboard Direct, Partnered, and Premium creators. Distribute PAS framework, angle list, product, and edit spec. First 10–15 hooks go into production.

Week 2

Initial samples

First 20+ sample videos land. Approve, request tweaks, and lock winning hooks. Meta + TikTok licensing paperwork begins.

Week 3

Scale + iterate

Full roster ships. Editors deliver 2+ variations per raw. Iterate based on CTR, hook rate, thumb-stop ratio, CPA and ROAS from paid tests.

Week 4

Performance review

60+ originals / 120+ variations delivered. Identify top-performing creators for bonuses and long-term partnerships.

04 · Creator Roster

70+ creators, three tiers.

Direct UGC$300 – $500 · 2–3 videos

44 creators

Partnered / Direct$1K – $3K

20 creators

Premium Partner Ads$2K+

6 creators

@lmtlsstraining↗@alexaprinno↗@brangiefit↗@lexinoelv↗@thechristinewang↗@missryleejade↗

05 · Expected Deliverables

What lands in your Drive folder.

✓60+ original UGC videos
✓Minimum 2 edited variations per video (120+ assets)
✓Meta + TikTok ad licensing where applicable

✓Fitness, lifestyle, testimonial, review, talking-head & demo
✓Creative iteration on CTR, hook rate, thumb-stop, CPA, ROAS
✓Top-performer bonuses & long-term retainer pathway

Ready to launch Cleared®?

30-day sprint. First samples in two weeks.

Visit trycleared.store ↗

Clear skin,clearer creative.